FOR IMMEDIATE RELEASE
Century Products Expands PRCA Partnership, Named Official Hay Feeder of PRORODEO
PONCA CITY, Okla. – Century Products, a leader in agricultural and livestock equipment, is proud to announce an expansion of its partnership with the Professional Rodeo Cowboys Association (PRCA). In addition to serving as the Official Stock Tank of PRORODEO and the National Finals Rodeo (NFR), Century Products has been named the Official Hay Feeder of PRORODEO — further cementing the brand’s presence at the pinnacle of the rodeo world.
The expanded partnership builds on a long history of involvement in the sport at every level. Century Products has served as a major sponsor of the Ponca City 101 Wild West Rodeo, one of Oklahoma’s most storied annual events, and has developed lasting relationships with some of the most respected stock contractors in PRORODEO — including Frontier Rodeo, Andrews Rodeo Company, and McCoy Rodeo.
Century Products has been at the forefront of innovation in the agriculture industry for more than 30 years, producing high-quality, USA-made products. The company’s original poly hay feeder revolutionized hay feeding with its durable polyethylene design, and its polyethylene stock tanks have become equally synonymous with durability and reliability on farms and ranches across the country. Both product lines are constructed to withstand the demands of daily agricultural use and the rigors of the rodeo environment and are available in multiple sizes to suit all types of livestock. Century Products are sold at major retailers including Tractor Supply, Atwoods, and Bomgaars, as well as independent farm and ranch retailers across the United States and Canada.
“We’re proud to deepen our relationship with the PRCA,” said Jay Paul Fagan, owner of Century Products. “The poly hay feeder is where Century Products began — it’s the product that started it all. Having it recognized as the Official Hay Feeder of PRORODEO is a full-circle moment for our company and a testament to the quality we’ve built our name on. We look forward to continuing to serve the rodeo and ranching communities with products they can depend on.”
“Century Products has proven to be a natural fit for the PRCA family,” said Paul Woody, PRCA’s Chief Marketing Officer. “Expanding our partnership to include their iconic hay feeder makes perfect sense. These are the products our members and fans use every day, and we’re proud to have a company that truly understands the western way of life representing PRORODEO.”
Century Products will be featured as the Official Stock Tank and Official Hay Feeder of PRORODEO at the NFR in Las Vegas, the PRCA Playoffs, NFR Open, and other key events through the 2028 rodeo season.
